A quick follow-up post on the viral Volvo ad with Jean-Claude Van Damme (JCVD) in – after seeing more posts of the ad on our favourite social media platforms!  The headline on the latest post is great…

Advertisers Should Just Quit

The viral YouTube ad is now at 40 million views.  That’s 9 million more than yesterday.  That level of viral-ness is staggering!  Give it a month and where will it be?

Now, of those 4o million views, how many are from prospective truck buyers or people looking for trucks?  Probably not many.  But we’re talking about it, and yes now even more 7 and 8 year olds are (and they love it and are very impressed by Mr. Jean-Claude Van Damme – some demos of splits yesterday at school).  And these views are only online – there’s no TV ad running for it.  Is there one coming?  That would be cool.